CMAC 253 · also I&E 253, ISS 253, VMS 255, WRITING 253
Social Marketing: From Literary Celebrities to Instagram Influencers
Aaron Philip Dinin
Description from DukeHub
Typical Duke students spend hours each day using social media. You've surely heard the platforms described as 'revolutionary,' and you've also heard them described as 'time wasters.' What you probably haven't thought about is how similar they are to previous 'revolutionary' communications technologies like novels, newspapers, and even language itself. This course explores ways in which studying the masters of previous 'social' media technologies, the Shakespeares, Whitmans, and Eliots of the world, can help us understand how influencers on digital social media leverage the same platforms you use every day to market themselves, build their brands, and grow their audiences.
Skills
No skill passed the confidence bar. Weak matches go to review instead of this page: an AI pass that has to quote the description, then a person.
AI-resilient: 0 of 5
- No: Physical, lab or field work
- No: Live work with people
- No: Judgment someone is accountable for
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
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- Digital Feminism CMAC 265S
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- Cultural Analytics CMAC 590S-02