CULANTH 170 · also ICS 169, LINGUIST 170, SOCIOL 160, VMS 170
Advertising and Society: Global Perspective
Christine Folch
Description from DukeHub
History and development of commercial advertising; advertising as a reflector and/or creator of social and cultural values; advertisements as cultural myths; effects on children, women, and ethnic minorities; advertising and language; relation to political and economic structure; and advertising and world culture. Emphasis on American society complemented by case studies of advertising in Canada, Japan, Mexico, Russia, Western Europe, and selected other countries.
Skills
No skill passed the confidence bar. Weak matches go to review instead of this page: an AI pass that has to quote the description, then a person.
AI-resilient: 0 of 5
- No: Physical, lab or field work
- No: Live work with people
- No: Judgment someone is accountable for
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
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