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Courses / Undergraduate / FMKT

FMKT 340S

Introduction to Sustainable Investing

Urban Larson

Description from DukeHub

Course provides a thorough introduction to this newly popular investment strategy, primarily focusing on public equity markets. Discusses theoretical underpinnings of sustainable investing, addresses how company's business practices matter to society as a whole. Reviews the origins and development of sustainable investing over the last fifty years, defines key concepts and terms in the field and discusses investment case for sustainability. Students will learn about the many ways to invest sustainably and the research needed as part of the investment process. Course concludes with a discussion of the mainstreaming of sustainable investing, the backlash to it and greenwashing.

Skills

  • financedescription: "investment" and 2 more
  • research methodsAI review: "the research needed as part of the investment process"

AI-resilient: 2 of 5

  • No: Physical, lab or field work
  • No: Live work with people
  • Yes: Judgment someone is accountable for · "strategy"
  • No: A craft you practice with your hands or body
  • Yes: Small, in-person format · seminar, 18 seats per section

The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works

More in FMKT

All FMKT courses · All of Undergraduate