HLTHMGMT 715
The Marketing of Health and Wellness
Tanya L. Chartrand
Description from DukeHub
This course leverages and deepens core marketing knowledge by addressing how standard marketing analysis, tactics, and strategy apply within the health sector. Instructor: Staff
Skills
No skill passed the confidence bar. Weak matches go to review instead of this page: an AI pass that has to quote the description, then a person.
AI-resilient: 1 of 5
- No: Physical, lab or field work
- No: Live work with people
- Yes: Judgment someone is accountable for · "strategy"
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
More in HLTHMGMT
- Health Sector Management Seminar I HLTHMGMT 705E
- Health Sector Management Seminar II HLTHMGMT 706
- Health Sector Strategy and Innovation HLTHMGMT 711
- Health Sector Strategy and Innovation HLTHMGMT 711E
- Management of Health Systems and Policy HLTHMGMT 716
- Biotechnology and Pharmaceutical Strategy HLTHMGMT 717