MENG 570
Business Fundamentals for Engineers
Peggy K. Matson, Richard Thomas
Description from DukeHub
This comprehensive course examines core and evolving concepts in the business fundamentals of successful technology-based companies including Business Plan Development & Strategies, Marketing, Product & Process Development processes, Intellectual Property, Accounting, Finance, and Operations. Students will learn the fundamentals essential to understanding all aspects of a business and will be able to converse in some depth in each of the areas studied upon completion. Other topics will include Supply Chain Management, Stage-Gate Development Cycles, Balances Scorecards, Blue Ocean Strategy, and Disruptive Technologies.
Skills
- financedescription: "accounting" and 1 more
- leadershipAI review: "Blue Ocean Strategy"
AI-resilient: 1 of 5
- No: Physical, lab or field work
- No: Live work with people
- Yes: Judgment someone is accountable for · "strategy"
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works