MMS 275
Business of Sport: A Comprehensive Look at a Powerhouse Global Industry
Ed Tiryakian
Description from DukeHub
Provides a broad overview of 'Sports', finance/valuation, professional/college, sponsorship/marketing, teams/leagues, labor/ownership; examines industry from finance perspective in determining valuations; examines role of sports and transformation into entertainment; how web based applications have changed the dynamic of the sports industry; discussion of topics regarding lockouts, free agency, paying college athletes, NCAA tournament, college athletic budgets, Super Bowl, athlete salaries, public/corporate funding.
Skills
- financedescription: "finance" and 4 more
AI-resilient: 1 of 5
- No: Physical, lab or field work
- Yes: Live work with people · "teams"
- No: Judgment someone is accountable for
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works