EGRMGMT 512
Product Management in High-Tech Companies
Richard Thomas
Description from DukeHub
Students will explore the entire product management challenge in a way that goes beyond the typical MBA product marketing and brand management course with emphasis on managing products & services in a high tech environment. The course provides an in-depth exposure to the analyses, decisions, and implementation issues relevant to a typical product manager in a high tech company and prepares students for their first industry product management opportunity. This course is the first step in developing the set of skills needed for a successful product manager utilizing a mix of individual and team-based assignments, case analysis and presentations, computer simulations and projects.
Skills
- leadershipAI review: "typical product manager in a high tech company"
- public speakingAI review: "case analysis and presentations"
- data and statisticsAI review: "computer simulations and projects"
AI-resilient: 2 of 5
- No: Physical, lab or field work
- Yes: Live work with people · "team"
- Yes: Judgment someone is accountable for · "decisions"
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
More in EGRMGMT
- Engineering Management Seminar EGRMGMT 501
- Residency 3 - Conclusion and Graduation EGRMGMT 506
- Cohort 2 EGRMGMT 510-02
- Cohort 4 EGRMGMT 510-04
- Negotiations and Consultative Selling in Technology EGRMGMT 514
- Cohorts 1 & 3 EGRMGMT 520-13