MARKETNG 795W
Marketing Management
Janet A. Schwartz
Description from DukeHub
Provides an overview of the role of marketing in organizations by acquainting students with the fundamental issues and decisions involved in planning and managing marketing activities in order to create value for customers. Attention is given to topics such as product policy, pricing, advertising and communications, marketing research, and channels of distribution. Major emphasis is placed on developing an understanding of the underlying forces that influence marketing decisions, including customer behavior, competitive marketing activity, and organizational considerations. This course is for Weekend Executive MBA students.
Skills
No skill passed the confidence bar. Weak matches go to review instead of this page: an AI pass that has to quote the description, then a person.
AI-resilient: 1 of 5
- No: Physical, lab or field work
- No: Live work with people
- Yes: Judgment someone is accountable for · "decisions"
- No: A craft you practice with your hands or body
- No: Small, in-person format
The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works
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- Marketing Strategy MARKETNG 807