Marketing Strategy

Description from DukeHub

Considers in greater depth the process of strategic thinking in marketing. Focus on the strategic-level management of the firm's three customer-related tasks (customer identification and understanding, customer value creation, and customer value delivery) through firm culture, capabilities, and the configuration of firm structure and assets. The purpose is the development of market-based knowledge and skills in order to facilitate marketing strategy design, implementation, and evaluation. This course is for Daytime MBA and Accelerated Daytime MBA students.

Skills

• leadershiptitle: "strategy"

AI-resilient: 1 of 5 1/5

• No: Physical, lab or field work
• No: Live work with people
• ✓Yes: Judgment someone is accountable for · "strategy"
• No: A craft you practice with your hands or body
• No: Small, in-person format

The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works

More in MARKETNG

• Fundamentals of Market Research MARKETNG 551F
• Market Intelligence MARKETNG 552Q
• Pricing MARKETNG 555Q
• Marketing Management MARKETNG 795W
• Market Research MARKETNG 796
• Strategic Brand and Product Management MARKETNG 799

All MARKETNG courses · All of Fuqua