Design Thinking and Innovation

Description from DukeHub

Success of established companies and entrepreneurial ventures depends on their ability to identify customer needs and develop products and services to meet these needs effectively. A disciplined design thinking process leads to successful innovations, particularly with regard to value creation and market impact. Starting with an understanding of empathy, ethnography, and interviewing, moving on to the iterative process of defining, ideating, prototyping, and testing, and then developing final designs, this course allows students to develop a deep set of skills in design thinking and innovation and includes current approaches such as agile development, biodesign, and lean startup.

Skills

• designdescription: "design" and 2 more
• research methodsAI review: "empathy, ethnography, and interviewing"

AI-resilient: 1 of 5 1/5

• No: Physical, lab or field work
• ✓Yes: Live work with people · "interviewing"
• No: Judgment someone is accountable for
• No: A craft you practice with your hands or body
• No: Small, in-person format

The checks lean on Microsoft Research, Working with AI (2025), which found generative AI applies least to physical work and hands-on work with people. A signal, not a promise. How the score works

More in EGRMGMT

• Engineering Management Seminar EGRMGMT 501
• Residency 3 - Conclusion and Graduation EGRMGMT 506
• Cohort 2 EGRMGMT 510-02
• Cohort 4 EGRMGMT 510-04
• Product Management in High-Tech Companies EGRMGMT 512
• Negotiations and Consultative Selling in Technology EGRMGMT 514

All EGRMGMT courses · All of Pratt professional